Interracial Figures of the American Renaissance Essay -- Literature Es

Interracial Figures of the American Renaissance      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This essay examines Cora from The Last of the Mohicans, Frederick Douglass, and Harriet Ann Jacobs.   Ã‚  Ã‚  Ã‚  The American Renaissance marks a period of social injustice and the fight of the minority to bring about social change. Women and African-Americans (who were freed or escaped from slavery) begin to gain a voice through literacy, and use that voice to start the movement to abolish slavery and gain women rights. The development of literacy makes it impossible to ignore women and African-Americans because their writing provides a permanent record of the horrors of slavery and injustice of oppressing the minority groups. Furthermore, the gain in literacy by these groups makes Anglo-Saxons face the realities of their world and challenges the American dream. Perhaps the most fascinating result of the destruction to the American dream is the introduction of the interracial character. During this period of history (and long after it) the myth existed th at the races were pure. Judith R. Berzon in her book Neither White Nor Black: The Mulatto Character in American Fiction, attributes the emergence of interracial characters in the nineteenth and twentieth century to "(1) a widespread fear of miscegenation; (2) the tenacious view that mulattoes are a ÃŽdegenerate, sterile and short-lived breedà ¢ ; (3) the unresolved dilemma of the social and economic roles of the emancipated African-American; and (4) the unease with which Caucasians generally regarded those who carry traits of both racial groups" (19). The interracial characters exposed the reality in America, that the children of slaves on the plantation were a result of white slave owners having intercourse with their slaves. Co... ...s, an American Slave." Paul Laufer, ed. The Heath Anthology of American Literature, vol 1, 3rd ed. Boston: Houghton Mifflin Company, 1998. Douglass, Frederick. "What to the Slave Is the Fourth of July." Paul Laufer, ed. The Heath Anthology of American Literature, vol 1, 3rd ed. Boston: Houghton Mifflin Company, 1998. Jacobs, Harriet Ann. "Incidents in the Life of a Slave Girl." Paul Laufer, ed. The Heath Anthology of American Literature, vol 1, 3rd ed. Boston: Houghton Mifflin Company, 1998. Kinney, James. Amalgamation! Race, Sex, and Rhetoric in the Nineteenth-Century American Novel. Westport, Connecticut: Greenwood Press, 1985. Mills, Charles W. "Whose Fourth of July? Frederick Douglass and ÃŽOriginal Intent.à ¢" Bill E. Lawson and Frank M. Kirkland, eds. Frederick Douglass: A Critical Reader. Massachusetts: Blackwell Publishers, 1999.   

Business, a Practical Introduction Essay

1. Scarcity increases the demand for a product, and increases the price that consumers are willing to pay for it. Scarcity of an item allows a seller to raise prices, while a surplus of an item means prices will decrease. 2. Macroeconomists would be concerned with issues such as job growth and unemployment, growth in industrial production, and the consumer price index. 3. Under a socialist economic system, businesses and industries can be state-owned or privately owned, depending on the country. 4. A downside to capitalism is the issue of income inequality. There is a considerable difference between the highest and lowest incomes, as indicated by the 2010 income information reported in the textbook for this course. Median pay for a chief executive of a company whose stock was listed on Standard and Poor’s index was $9 million. Median pay for private sector workers was $40,500. 5. The model of perfect competition was created by Adam Smith. According to Smith, in perfect competition, the market has many small sellers who sell interchangeable products to many informed buyers, and no seller is large enough to dictate the price of the product. 6. The term consumer sovereignty is the idea that consumers influence the marketplace through the decisions of which products they choose to buy or not to buy. 7. The business cycle runs through a pattern of expansion, peak, contraction, and trough. Expansion, when economic activity speeds up, is triggered by a rise in investment spending, government spending, or exports. 8. Deflation is defined as a general decline in the prices of most goods and services. 9. An economic bubble is a situation in which prices for securities, especially stocks, rise far above their actual value. 10. TARP is the Troubled Assets Relief Program, signed into law in October 2008. This $700 billion program was created to purchase bank assets in order to strengthen the financial sector. This was outgoing President Bush’s last â€Å"screw you† to the people of America. It might have worked to stabilize the banks if the amount was double, and if it offered relief to businesses as well.

Facts about Adoption vs. Abortion - 733 Words

Facts about Adoption vs. Abortion Outline Thesis: Information is distorted concerning womens rights concerning adoption and abortion. Facts: Adopted children who talk negative about adoption or talk about the natural mothers are considered to be selfish and inconsiderate. Many people feel the abortion rate would go up if the truth about adoption and its long term effects on mother and child were known. Adoption provides a divorce like situation on children between the natural family and the adopted family. Statistics show mothers whose children are adopted out often come from higher socioeconomic backgrounds (Frisch, 2004). Unwed mothers have been misinformed, uninformed, and have no moral support due to the belief they will get over it and the child will not know. Unwed mothers are frequently unsupported in keeping the child leading to a greater number of abortions. Statistics show the greater number of mothers who are supported, the less number of abortions (Frisch, 2004). Statistics do not show that adoptions actually avert abortion (Richards, 2007). Adoption agencies claim adoption is will make a mother feel good about the decision where individuals claim it is violation of the mothers rights. Politicians make abortion claims on supported facts (Richards, 2007). Draft Information is distorted between politicians advocating abortion reduction and adoption business advertising for business and the unwed mothers who have been forced to make theShow MoreRelatedAbortion Should Be Illegal 3768 Words   |  4 PagesABORTION SHOULD BE ILLEGAL Jenny Martinez Mrs.Cholish American History I 12/16/10 Jenny Martinez Mrs. Cholish American History I 12/16/10 Abortion Should be Illegal Abortion is no different than murder no matter when a person believes a human life becomes official. This controversy will remain for centuries, but in no country should it be legal. The fact that a potential life has ended before given a chance is murder. Most people agree thatRead MoreJackson Kruger. Mrs. Hooks. English 11. 29 January 2017.1479 Words   |  6 PagesEnglish 11 29 January 2017 The Right to Live Abortion is one of the most controversial issues among American Citizens. Many Americans believe that life begins when a child is conceived while others insist that a child is not alive until a few months into the pregnancy. Although supporters for abortion agree that life begins during a few months into the pregnancy, they support abortion until around twenty-two weeks. This contradiction of beliefs among abortion supporters sparks anger with those who areRead MoreThe Death Of An Unborn Fetus Should Be Viewed Through The Same Moral Standards1523 Words   |  7 Pagesdestructor of peace was â€Å"abortion, because it is a war against the child- a direct killing of the innocent child- murdered by the mother herself.† In the United States, four in ten of unintended pregnancies result in abortion culminating in approximately 1.21 million abortions each year.1 Abortion, defined as the removal of a fertilized egg from the uterus, has been a controversial issue in our society. On January 1973 the Supreme Court of the U.S gave the right to abortion on Roe vs Wade. This monumentalRead MoreAbortion Argumentative Essay : Abortion934 Words   |  4 PagesJensen English April 29, 2014 Abortion Argumentative Essay On average about 41.6 million unborn children are aborted every year. Abortion is killing an unborn baby and it should be illegal. Abortion is wrong because it supports irresponsibility by parents. It gives the unborn children no choice or opportunity at life. In addition, instead of abortion, parents could put up the child for adoption, benefiting people that cannot have children of their own. Abortion supports irresponsibility byRead MoreScience Vs. Political Philosophy929 Words   |  4 PagesScience vs Political Philosophy, can one know exactly when life begins? Most certainly, Yes! Most â€Å"pro-choice† activist believe that the life/soul doesn’t begin until the fetus exits the womb. We can concur that this is false by stating the fact; earliest human embryo is biologically alive. It fulfills the four criteria needed to establish biological life: metabolism, growth, reaction to stimuli, and reproduction. (1) Second we can conclude that the law on abortion is â€Å"absolute right to abortion† orRead MoreEssay about Abortion Is Murder1200 Words   |  5 Pages Since 1973, when it became legalized, abortion has been of the most controversial ethical issues in America. In the court case of Roe v. Wade, the Supreme Court came to the conclusion that women have the right to privacy which includes the right to having an abortion. This ruling has cause d many controversies and millions of people throughout America protest against abortion every year. Abortion is an operation of other intervention to end a pregnancy by removing an embryo or fetus from the wombRead MoreAbortion Should Not Be Legal1698 Words   |  7 Pages Tyler DaHarb Ms. Cavarra English 9 13 March 2017 Abortion â€Å"In 2013, there were 664,435 abortions performed in the US that were reported to the CDC† (Wikipedia). This may seem like a lot, but imagine all the ruined lives after Donald Trump, â€Å"recently cut funding for abortion, but support groups have raised over 200 million dollars† (â€Å"USA Today†). Many people argue that taking a life is never right and should not happen under any circumstances, and this position is reasonable because people can goRead MoreRoe Vs. Wade Case1123 Words   |  5 PagesDerrios Wofford December 15, 2015 Roe vs. Wade The purpose of this essay is inform you about the Roe vs Wade court case Introduction Have you ever wonder why someone else could decide if you could have an abortion and when you could have one? Why is there an abortion law? This is why I will be talking about a certain court case. What is abortion? According to merriam-webster abortion is the termination of a pregnancy after, accompanied by, resulting in, or closely followed by the death of theRead MoreAdoption: the Alternative to Abortion1489 Words   |  6 PagesAdoption: The Alternative to Abortion The word â€Å"positive† is both feared and revered by women around the globe. A simple plus sign on a pregnancy test can be cause for elation or terror. Nearly half of pregnancies among American women are unintended, and four in 10 of these are terminated by abortion (Finer and Henshaw 2001). Abortion, legalized in 1973 by the Supreme Court decision in Roe v. Wade, is defined by the Merriam-Websters Dictionary of Law as the termination of a pregnancy after, accompaniedRead MoreIs Abortion Justifiable In Cases Of Rape Or Incest?1496 Words   |  6 PagesAbortion is a topic that people love to argue. It is super easy to throw emotions into the argument because many people feel so strongly about it. People argue that abortion is either a good solution or a bad choice by the mother. However, many of the women who choose to have an abortion feel like it is their only choice. Finding out you are pregnant can be profoundly scary. Especially if the pregnancy is unplanned, or the mother is a victim of rape. It is assumed that most women who have been

Racism in Pocahontas - 1552 Words

Racism in Pocahontas The film Pocahontas, produced by Walt Disney films, portrays the tension between the Powhatan tribe and English settlers during the establishment of Jamestown, the first permanent English settlement in the New World. In examining this film using the article Ten Quick Ways to Analyze Childrens Books for Racism and Sexism, it quickly becomes apparent that although there are forms of racism as described in the article (what will be referred to as ‘traditional media racism), the crux of the films racism is beyond blatant stereotyping and marginalization. While the white settlers clearly have a conquering ideology laced with ideas of racial superiority, this attitude is offset by Powhatans steadfast adherence†¦show more content†¦She then proceeds to sing Colors of the Wind to Smith, who is thereafter convinced of the immorality of his conquest. Once the ideas of racial superiority are no longer endorsed by Smith, they loser popularity with most of the settlers. The sett lers shift is important because it devalues the strength of the Englishmens racist ideology. Although the antagonists of Pocahontas are racist, because they are synonymous with other starkly negative qualities, there is not an overall racist message sent to viewers of the film. Furthermore, the change in adherence to racist thought undermines the value that absorbing a message would have for a child having his/her first exposure to active racism. The strongest aspects of racism are all found in relation to the fact that the history of English settlers in The New World was substantially changed by the Disney scriptwriters. The facts of what really occurred were altered to suit the Disney agenda. For example, Pocahontas would have met John Smith when she was just entering puberty, not when she was a voluptuous young woman (Warner, ). It is also factually inaccurate to portray a love story between the two characters, as John Smith and Pocahontas never fell in love (Ibid). The tw o protagonists of the film were not responsible for the mollification of tension between theirShow MoreRelatedPocahontas2222 Words   |  9 Pages Paper #1 CA 250 – TA: Alyx Pocahontas: How Normative Claims Advance Multiple Ideologies Implicit ideologies are seen in film dialogue, music, and content. Through a deeper level of interpretation, viewers can understand what is implicitly implied through a films messaging. Pocahontas, a classic Disney movie, is based on a legend that surrounds a Native American woman. Pocahontas reinforces the normative ideologies of interracialRead MoreCan You Really Paint With All the Colors of the Wind?: The Personal Effect of Ascribed Status1202 Words   |  5 Pagesback upon it), and a large, framed movie poster of Disneys Pocahontas that showed the Disney-fied versions of Pocahontas and John Smith embracing passionately. Perhaps its only natural that that poster is prominent in my memory, since the love story that Disney presented was my favorite as a child, outranked only by Gumby: The Movie in my childs mind. However, what I didnt realize as a child was the underlying implications that Pocahontas had regarding race and the status that we have accordingRead MoreThe Colonialism Of The Walt Disney Company1571 Words   |  7 Pagesrepresentation of Polynesian culture reflects the viewpoint of Polynesians and their culture. To analyze Disney’s growth, I will compare this representation with other prominent Disney movies centered around indigenous peoples prior to Moana, such as Pocahontas and Lilo and Stitch. I am answering this question to help my reader understand how, although Moana does include some colonial stereotypes, it is groundbreaking for its portrayal of indigenous people in Disney films. I also want my reader to understandRead MoreEssay on Racism in Disney Films2220 Words   |  9 Pagesthe process; have perpetuated an institutionally racist society based on harsh stereotypes. Minorities are often underrepresented, and even completely left out, of many Disney films such as Dumbo (1941), The Lion King (1994), Aladdin (1992), and Pocahontas (1995). As students enter the doors of schools, they bring with them the notion that white character s and people are superior to blacks or other minorities because that is how they are depicted in Disney films. However, is the â€Å"magical world ofRead MoreMartin Luther King, Jr.949 Words   |  4 Pagesbooks and movies made her search to find fitting and accurate role models for me difficult. In the end, I only had Disney’s Pocahontas and a series of books about Kaya, an American Girl doll. Although she wanted me to learn more about my Native American heritage, these two examples were the only ones I had of Native Americans. At around the same age, I also learned about racism at school on Martin Luther King, Jr. Day. The teachers taught us about segregation, the rights that Martin Luther King, JrRead MoreForbidden Love : The Hidden History Of Mixed Race America946 Words   |  4 Pagesof over 400 years, the author Gary Nash cites many instances of interracial relationships. This abundance of examples serves to show a contrast in America between government measures and social occurrences. A story such as that of John Rolfe and Pocahontas is used to show how [their union] could have become the beginning of an open racially intermixed United States (6). Very soon after, however, events such as those surrounding Sam Houston proved to show that interracial relationships have quicklyRead More Insensitive Portrayal of Society and Cultuer in Disney Films1538 Words   |  7 Pagesso many children and families â€Å"(17). For example, Disney emphasizes social vulnerability through the overwhelming male dominance displayed in their animated films. Faherty argues that even though there have been recent movies such as Mulan and Pocahontas, which portray strong female roles, â€Å"the quantitative disproportion of male characters in Disney animated films needs to be addressed if we expect children to be able to relate to appropriate role models† (19). Lack of females in Disney animatedRead More Racism In Animated Films Essay913 Words   |  4 PagesRacism in Animated Films While Disney animated films are the ideal family movies, it is undisclosed to many that such racism is being portrayed. Rarely do we ask about the origins and intentions of the messages we encounter through mass media; sometimes we forget that [producers] have origins or intentions at all (Lipsitz 5). The social inequality found in such popular culture can be due to several reasons. According to David Croteau and William Hoynes in Racial Crossroads, media contentRead MoreAvatar, By James Cameron1710 Words   |  7 Pagesfind a way to force the Na’Vi to leave Hometree. During this mission, Jake Sully falls in love with Neytiri, daughter of the Na’Vi chief and high priestess. This is the classic tale of the Malinche and the Spanish conquistador, Hernà ¡n Cortà ©s, or of Pocahontas and Captain John Smith. Kyla Schuller states the following: The storyline of AVATAR combines the colonialist romance narrative of a white male explorer’s union with an attractive royal native woman familiar since Malinche with a white savior/raceRead MoreEssay on Pocahontas2785 Words   |  12 PagesPocahontas Introduction [1] Disney’s Pocahontas has understandably received a lot of flak about the historically inaccurate story that is told about the legendary Pocahontas and Captain John Smith. There is a good reason for that. The movie does little that can be construed as historically accurate, yet Disney claims that was never their intent. Disney, in their previous movies, has been attacked for being racist and unsympathetic to racial minorities. Their answer was a movie whose

Gerontology Agencies within Georgia - 1612 Words

Section I. Food Insecurity Aging Society: The United States is experiencing social issues related to food insecurity and hunger. Current research states that older adults are especially vulnerable to food insecurity. In a study published in the Journal of Urban Health states, â€Å"Among the 14.6% of American households experiencing food insecurity, approximately 2 million are occupied by older adults† (Chung, Gallo, Giunta, Canavan, Parikh, Fahs, 2011, p. 1). Since the year 2011 the Athens Community Council on Aging reports, â€Å"Almost 9 million older adults in the United States are at risk for hunger, and Georgia is 8th in state rankings for older adult risk of hunger† (2014, p. 1). Fortunately, in North America, hunger seldom reaches†¦show more content†¦Thusly, strategies need to be developed and utilized by the aged to overcome food insecurities. Such strategies that individuals and families are using to overcome food insecurities are receiving congregate meals, home-delivered meals, and othe r community based services from the Athens Community Council on Aging. Section II. Agency: Community centers such as the Athens Council on Aging provide nutritious group meals and deliver meals-on-wheels, which is funded by the Older Americans Act. The United States Congress in 1965 passed landmark legislation regarding the shortage of services provided for older American citizens. A new federal governmental agency was established named, Administration on Aging (AoA). This new agency was to oversee social services and community planning, research and development and personnel training in the field of aging. The Older Americans Act is a federal program that is the major vehicle for the organization and delivery of social and nutrition services to persons age 60 and above that meet qualifications for home delivery. The Athens Community Council on Aging receives funding from Title VI of the Civil Rights Act of 1964, as amended, and section 504 of the Rehabilitation Act of 1973 (AoA, 2014b). Block grants provided by the Federal government must be matched by the State and or local funds that use Federal grant monies. Additional funding comes from Federal, state, and local government contracts, grants, andShow MoreRelatedFood Insecurity in Aging Society1627 Words   |  7 Pagesmillion are occupied by older adults† (Chung, Gallo, Giunta, Canavan, Parikh, Fahs, 2011, p. 1). Since the year 2011 the Athens Community Council on Aging reports, â€Å"Almost 9 million older adults in the United States are at risk for hunger, and Georgia is 8th in state rankings for older adult risk of hunger† (2014, p. 1). Fortunately, in North America, hunger seldom reaches extreme levels of starvation. Researchers’ instead look at food insecurity as a way to monitor needs in our society (NorthRea d MoreIni. Narcotics And Opiates.The Definition Of The Term Narcotics7784 Words   |  32 PagesGray death is one of the scariest combinations that I have ever seen in nearly 20 years of forensic chemistry drug analysis, Deneen Kilcrease, manager of the chemistry section at the Georgia Bureau of Investigation, told the Associated Press.[endnoteRef:168] [168: D. Kilcrease, manager, chemistry section, Georgia Bureau of Investigation, (2017).] The drug, which closely resembles a crack cocaine rock and has a texture like concrete, is underlining the ever-changing opioid crisis. And thoughRead MoreNursing Essay41677 Words   |  167 PagesNational Academy of Sciences and the Robert Wood Johnson Foundation. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the organizations or agencies that provided support for this project. International Standard Book Number 0-309-XXXXX-X (Book) International Standard Book Number 0-309- XXXXX -X (PDF) Library of Congress Control Number: 00 XXXXXX Additional copies of this report are availableRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesJames Madison University Helen Noble San Diego State University Broderick Oluyede Georgia Southern University Elaine Paris Mercy College Shelly Ray Parsons Aims Community College Judy Pennington-Price Mi dway College Hazard Community College Jackson County High School ââ€"   Michael I. Ratliff Northern Arizona University David R. Rauth Duquesne University Kevin J. Reeves East Texas Baptist University Robb Sinn North Georgia College State University Greg Sliwa Broome Community College Angela Stabley Portland

Are Males and Females Treated Differently in the Criminal Justice System Free Essays

Luz Santiago March 12, 2013 Professor Carty Sex and Gender Research Paper Are males and females treated differently in the criminal justice system? My intro Many people believe that the criminal justice system treats males and females differently. In my opinion I believe that this is false. Maybe it’s because the criminal justice system is strict on males because they are often the ones getting arrested. We will write a custom essay sample on Are Males and Females Treated Differently in the Criminal Justice System? or any similar topic only for you Order Now In this research paper I will determine if this is true. The definition of criminal justice system is the system of law enforcement that is directly involved in apprehending, prosecuting, defending, sentencing, and punishing those who are suspected or convicted of criminal offenses. Source #1 As I was doing my research I came upon this book titled â€Å"The Gender of Crime† by Dana M. Britton. In this book it describes all different crimes and how men and women are punish in the criminal justice system. It states that women convicts are usually more violent, have been given several more chances, and that’s just the way we were raised as society was raised. We were raised to respect women; women shouldn’t be taken away from their children. It also states that men are usually arrested more because they commit more crimes. Source#2 Statistic Statistics states that in 2009 6. 8%of all federal/state prison was women the total was 105,197. It also states that in 2009 93. 2% of men in the federal/state prison totaling to 1,443,500. Many people believe this is because of the chivalry theory, this theory explains how must male officials are more lenient on women. It’s not that they are chivalry must of time it’s because of how the crimes are committed. For example the reason why women are less likely to receive the death penalty is that they commit different kinds of murder then men do. Source#3 statistic The America Crime Survey 2009/10 showed that men were at greater risk of personal crime and violence than women. Women were at higher risk of theft from the person and intimate violence. In 2009, there were differences in the types of sanctions issued to men and women at court. A higher proportion of female defendants received fines than males (77% compared with 63%), but lower proportions of female defendants received community sentences (10% compared with 16%), suspended sentences (2% compared with 4%), and immediate custody (3% and 9% respectively). In 2009, newly received women in prison were serving proportionately shorter custodial sentences than men. Almost half (48%) of newly received men in prison were serving sentences lasting longer than six months compared to two-fifths (38%) of newly received women. Men and women’s behaviour in prison also differed. In 2009, the rate of punishment in prison establishments was higher for women (150 adjudications per 100 prisoners) than for men (124 adjudications per 100 prisoners). More than one in three female prisoners (37%) self-harmed compared with fewer than one in ten males (7%). As in previous years, men accounted for the majority of self-inflicted deaths in custody (57 of the total 60 recorded in 2009). How to cite Are Males and Females Treated Differently in the Criminal Justice System?, Essay examples

Concept of Marketing Theories -Free-Samples-Myassignmenthelp.com

Question: Discuss about the Concept of Marketing. Answer: The concept of marketing is the process by which a business organization promotes, attracts and engages the product or services it has to offer to the target market. It is a process of planning, strategizing, organizing and communicating in the right place and at the right time for best effective results (Baker 2014). There are some core concepts of Marketing: Needs, wants and demands- Needs are the basic requirements of us human beings, whereas wants are the requirements which are backed up by influence of an external factor. Demand is the requirements of an individual which is supported by the purchasing power that we posses. Products: is the basic good or service that a business organization has to offer in exchange of money. Value satisfaction and quality: the quality of the product or service of the business should have a satisfactory quotient for the exchange of the money that we pay in return. Exchange and relation- the relation with existing customers or building new relations with potential customers are a requisite for a successful business. Markets: it is the place where the transaction of good and service occur. According to me what I have understood is that the first step to marketing is to create a marketing mix. There are traditionally four Ps in a marketing mix: product, price, place and promotion. With the modernization of technology and more research scholars have come up with more Ps like placement logistic, physical evidence, process and people. A business organization if not a non-profit seeking then the ultimate aim of the organization is to earn profit and to grow the business in the long run in order to do so the company must perceiver to build a healthy relationship with the customers. With customer marketing relationship, social networking and customer services increased the trends companies can now have a more interactive and a more insightful relation with the consumers (Shields 2015). The landscapes of the marketing process of the business organization are changing with the advancement and growth of technology. Marketing is a dynamic process and hence it is required to upgrade itself with regards to the internal and external change in the business environment. The business organizations should focus their ideas on the customers than making profit. If the customers is satisfied and the value proposition of the item that is being served is of high value then the customers are sure to become loyal and then go on to advocate for the company which in turn is anyway going to fetch profit and increase the sales of the organization. The price and the product or service should be at par with each other for the item to work successfully in the market. In this process it is important for the company to study the target market of the business. The company should have a clear idea about who they want their products to sell. The demographic, behavioral, psychographic and geographic factors should be taken in to consideration (Turnbull and Valla 2013). A business operates in two environments internal and external. Both these environments heavily affect the business and should be taken into consideration while making any policies of the organization or taking any other business decisions. One such business environment is the economy of the country that the business is based. Some of the general issues of an economy are: the gross domestic product or the GDP it is the amount of the total value of the goods and services produced at any given time; economic growth; unemployment; inflation and the balance of payment. The government of any country has these economic goals in the mind: economic growth, falling unemployment, keeping inflation low and stable, and avoiding balance of payments problems (Iyengar 2014). A very important concept of Macroeconomic which affects the marketing of an organization is the circular flow of money it is the way monetary transactions take place and explains how the flow of money in an economy in a diagrammatic representation. The inner circle shows the transaction that takes place in between firms and households. Monetary value flows from firms to households in the form of factor payments, and then this money goes back again as consumer expenditure on domestically produced goods and services (Kubiszewski et al., 2013). The growth in the rate of GDP of a country in a particular financial year is the actual growth of the company. Whereas, the speed at which the company will grow is the potential growth of the economy. Unemployment or the amount of people who are not earning despite of having skills and training is one of the main reasons for the slow rate of economic development. Inflation is another problem with any economy it is the tendency of price rise in an economy due to various reasons (Argy and Nevile 2016). I think consumer behavior can be defined as the study of the way an individual, an organization or a group of people choose to use or to discard a product, service, experiences, or ideas. The buying behavior that we as a consumer have is directly dependent on the disposable income or the earning of that person (Schiffman et al., 2013). All of us think before we spent even a penny. There are a lot of criterions to consider before making any kind of buying decision. The decision depends on the type of product or service, the cost of the product or service, the time taken to decide on the purchase of the item. The fundaments of this concept are that a shopper is not a buyer a potential customer will not always buy the product (Baker and Saren 2016). Before ultimately choosing an item and ending up paying for it the customer goes through several steps or stages of purchase. A range of aspect is dependent on an individuals buying tendencies like: cultural influence, social, personal or psychological influences as well (Solomon 2014). Form the organization point of view it is very crucial for the management to understand and analyze the buying behavior of the target market group. It is very vital for business organizations to understand what encourages a consumer to buy a particular product or service and what prevents him or her from buying (Solomon, Russell-Bennett and Previte 2013). I have concluded that marketing and the whole business endeavor is a dynamic process that grows and strives to expand. The management of an organization works together to arrange the proceedings in a planned manner and hence various research and studies are taking place in all the leading universities and educational centers to understand the dynamic nature of business better Reference List: Argy, V.E. and Nevile, J. eds., 2016.Inflation and Unemployment: Theory, Experience and Policy Making. Routledge. Baker, M.J. and Saren, M. eds., 2016.Marketing theory: a student text. Sage. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Iyengar, M., 2014. Money Matters: Macroeconomics and Financial Markets.International Journal on Global Business Management and Research, p.117. Kubiszewski, I., Costanza, R., Franco, C., Lawn, P., Talberth, J., Jackson, T. and Aylmer, C., 2013. Beyond GDP: Measuring and achieving global genuine progress.Ecological Economics,93, pp.57-68. Schiffman, L., O'Cass, A., Paladino, A. and Carlson, J., 2013.Consumer behaviour. Pearson Higher Education AU. Shields, J., Brown, M., Kaine, S., Dolle-Samuel, C., North-Samardzic, A., McLean, P., Johns, R., O'Leary, P., Robinson, J. and Plimmer, G., 2015.Managing Employee Performance Reward: Concepts, Practices, Strategies. Cambridge University Press. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall. Solomon, M.R., Russell-Bennett, R. and Previte, J., 2013.Consumer behaviour: Buying, having, being. Pearson Australia. Turnbull, P.W. and Valla, J.P. eds., 2013.Strategies for international industrial marketing. Routledge.